Feed Curiosity - Expand Possible - Create Solutions
Your Partner in Innovation
We are a forward-thinking consulting firm dedicated to driving innovation and commercial success. Fueling creation, exploration, and development. We are your partner in crafting strategy and value-driven solutions to elevate outcomes.
Welcome to twelve33 solutions
Feed Your Curiosity
Create Human Centric Solutions
Expand What's Possible
Learn by exploring the world around you. Deep dive into human interactions, data, and trends.
Expand What's Possible
Create Human Centric Solutions
Expand What's Possible
How many ways can we solve this? Which concepts solve the most pain points?
Create Human Centric Solutions
Create Human Centric Solutions
Create Human Centric Solutions
Connect with real people. Design for real people. Test value with real people.
Innovation Consulting Services
Plan
Inspire
Solve
for Innovation
- Facilitate: Inspired Guidance
- Assess & Improve: Strategy, Framework, Method
Solve
Inspire
Solve
for Improved Outcomes
- Vision & Strategy: Why, What
- Ideation & Alignment: Who, How
- Refinement & Commitment: Where, When
Inspire
Inspire
Inspire
for Self Sufficiency
- Keynotes: Tailored
- Group Training: Bootcamps, Workshops, Seminars
Our Founder & CEO
Christopher McCune
- A non-linear matrix thinker with extensive innovation experience.
- Improving creativity, vision, and strategy by uncovering insights, clarifying vision, and developing winning strategies.
- Harmonizing Transformational, Participative, and Servant Leadership styles to engage individuals where they feel most at ease.
- Leveraging active listening, adaptation, concise communication, clear transitions, and decision coaching to make personal connections and improve collaboration.
We are driven by...
- Ideas & Possibilities
- Innovation & Creativity
- Patterns & Connections
- Imagining the Future
- Engaging with People
Our Mission
To empower our client-partners to harness their creative potential to conceive and implement market-leading solutions that enhance their competitive edge.
We help you think. We help you sort the clutter and find what matters so you can make better decisions and achieve better outcomes. We help demystify creative problem-solving.
What Drives Us
Ideas & Possibilities
- Ideas are the driving force behind innovation, creativity, and progress. At Twelve33, we believe ideation is an accessible and learnable skill, not a mysterious talent for a select few.
- Possibilities: Relying on a single option is not an effective strategy. At Twelve33, we enable our clients to construct a portfolio of options. This approach enhances prospects for success by broadening the scope of possibilities and ensuring more informed decision-making.
Innovation & Creativity
- Twelve33 propels innovation by integrating our core competencies with your expertise to enhance creativity and outcomes. We guide you through initial innovation, testing, and refining concepts.
- Creativity at Twelve33 is nurtured through collaborative environments and diverse perspectives, demonstrating that creativity is not confined to a select few but can be cultivated and harnessed by all team members.
Patterns & Connections
- Twelve33 leverages Patterns by analyzing recurring themes and trends to identify underlying needs, revealing the interconnectedness between defined needs, existing solutions, and potential innovations.
- Twelve33 utilizes Connections to bridge gaps between observed data and disruptive innovations, utilizing the concept of “Ma,” the space where new opportunities emerge from the synthesis of diverse ideas.
Imagining the Future
- Twelve33 loves to peer over the horizon,
anticipating and imagining what tomorrow could be. - A better solution
- A more efficient project
- A more cohesive team
- A better world
- These visions of what could be invigorate us
and drive us towards success.
Engaging with People
Engaging with real people is crucial in developing effective solutions.
- By actively interacting with customers and decision influencers, Twelve33 promotes collaboration and the establishment of strong connections beyond stated needs to understand the “why” of underlying and often unarticulated needs.
- This approach ensures that solutions are customized to address the genuine needs and preferences of those involved, resulting in more successful outcomes.
Twelve33's philosophy on the current state of innovation
Innovation is often treated like fast food: quick but lacking nutritional value...
Fast food innovation leads to minimal market impact and inflated forecasts. For real value, approach innovation like a gourmet meal—worth the wait and a higher value experience.
At twelve33, we use "Ma’s Cookbook" as a metaphor for innovation: creating innovative, high-value, transformative solutions. Like cooking, innovation starts with learning about recipes and ingredients. Those who continue to build on these core skills will eventually create recipes as they need them based on the challenge and ingredients at hand.
Our Approach
Recipes teach the craft, but true innovation flows naturally, adapting to challenges without a set plan. We guide you in making strategic decisions to create unique, market-changing solutions that meet customer needs effectively.